Tag Archives: media relations

Tips for Authors: How to Rock Your Media Interview

Rob Ford Meets the Press  © 2011 West Annex News, CC-BY-SA-2.0

Rob Ford Meets the Press © 2011 West Annex News, CC-BY-SA-2.0

As a former reporter and PR pro, I’ve seen my share of media interviews go horribly wrong.

Like when Toronto Mayor Rob Ford ran away from reporters during a media scrum.

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